Broadcaster, Author, Advocate
A St. Croix-based children’s book author and community organizer whose career has spanned radio broadcasting, event production, animal welfare advocacy, community theater, independent film, and the written word. She spent over a decade weaving herself into the fabric of island life — one story, one stage, one shelter animal at a time.
Children’s Literature
The first book in a series set on St. Croix
★★★★★ 4.8 · 33 reviews
Inspired by her own children and the beauty of their island home, Becca wrote Atlas and the Dinosaur as a love letter to St. Croix and the fantastic people who live there. The book launched what is planned as an ongoing series — children’s stories rooted in island culture, local landscapes, and the kind of wonder that only comes from growing up surrounded by the Caribbean.
View on Amazon →Becca’s radio career on St. Croix began behind the mic as a classic rock DJ and grew into a body of work spanning multiple stations, formats, and over a decade of island broadcasting.
At JKC Communications (Isle 95 WJKC and 104.9 The Mongoose), she originated and hosted Discover St. Croix, a show spotlighting island culture and attractions, and co-hosted Jones Dem in the Morning on 104.9 The Mongoose. She was consistently the top advertising sales representative on her team, coordinating concerts, events, and artist liaisons across the island.
At WSTX AM 970 / FM 100.3, she served as Director of Events and Marketing for Caledonia Communication Corporation. She organized the free Ky-Mani Marley Reggae Fest on the Christiansted boardwalk and the Emancipation Day Culture Fest — events she described as “our gift to St. Croix.”
Becca’s signature radio project was MOMosa Monday on WSTX AM 970 — a weekly talk show she co-hosted with Shera Elvins and Angela Coursey every Monday at 2:30 PM during what the hosts called “nap time.” The show tackled parenting topics, featured guest interviews, and gave away prizes in a format built around the idea of creating a mom tribe on the air.
MOMosa Monday also co-sponsored Caribbean Community Theatre productions and organized community events like the Club Comanche holiday toy swap, where parents exchanged outgrown toys and donated leftovers to the Queen Louise Home.
Drawing on her radio connections and her work at the St. Croix Animal Welfare Center, Becca created Waggin Wednesday — a recurring weekly segment on 104.9 The Mongoose FM airing Wednesday mornings around 8:30 AM, dedicated to promoting adoptable shelter animals. Each week the segment highlighted dogs and cats from the shelter — the “radio star” pets looking for forever homes — with profiles posted across the Animal Welfare Center’s social media channels. Over the years Waggin Wednesday featured hundreds of pets, including puppies, kittens, and seniors, helping increase adoptions and raise shelter awareness across St. Croix.
“All of our music festivals are free as our gift to St. Croix.”
Becca, on WSTX community events
Becca has performed on both the community theater stage and in film. At the Caribbean Community Theatre (CCT) on St. Croix — the island’s volunteer theater company — she appeared in productions and co-sponsored shows including Sister Act, I Love You, You’re Perfect, Now Change, and The Last Resort.
That Which Is Needful
Joyce Carter
Independent drama (2016) · Directed by Peter Sagnia · Filmed on St. Croix · IMDB 6.5/10 · H.O.W. Productions
Moving Up — “Crushing Grapes and Wallpaper Scrapes”
Herself (Featured Homeowner)
Reality television series (2005) · Hosted by Douglas Wilson
St. Croix Animal Welfare Center
Director of Public Relations & Marketing
Served as the shelter’s primary public voice — organizing the Fur Ball fundraiser, coordinating media for visiting veterinarian spay/neuter events, and advocating publicly during a critical funding crisis. Created Waggin Wednesday to connect adoptable animals with island families. The center takes in 2,500 to 3,000 animals annually.
St. George Village Botanical Garden
Director of Administration, Development, Marketing & Events
Produced the 26th Annual Mango Melee celebrating the garden’s 50th anniversary in July 2022 — a festival drawing thousands of families for the mango eating contest, cooking competition, cultural performances by the St. Croix Majorettes and Guardians of Culture Mocko Jumbies, and a “Sunset Reggae at Mango Melee” addition she created featuring the artist DeZariel.
Becca grew up in Northern Virginia and graduated from Herndon High School before earning a Bachelor of Arts in Writing from the University of Pittsburgh. Her early career included booking entertainment for universities across the country — working with artists including Jay-Z, Rascal Flatts, and Chris Rock — and site research and legal documentation work at an environmental engineering firm.
When plans to join the Peace Corps fell through, she moved to St. Croix and took a job bartending. That spontaneous leap became permanent. She found her way into radio, starting as a classic rock DJ, and built a career that merged broadcasting, advertising, event production, and community building — eventually overseeing major island events including Taste of St. Croix: Cuisine on the Green and the Queen Louise Tournament.
Becca lives on St. Croix, U.S. Virgin Islands, with her two children and her husband, independent journalist Brian Louden.